lead-research-assistant

# Lead Research Assistant

This skill helps you identify and qualify potential leads for your business by analyzing your product/service, understanding your ideal customer profile, and providing actionable outreach strategies.

## When to Use This Skill

- Finding potential customers or clients for your product/service
- Building a list of companies to reach out to for partnerships
- Identifying target accounts for sales outreach
- Researching companies that match your ideal customer profile
- Preparing for business development activities

## What This Skill Does

1. **Understands Your Business**: Analyzes your product/service, value proposition, and target market
2. **Identifies Target Companies**: Finds companies that match your ideal customer profile based on:
   - Industry and sector
   - Company size and location
   - Technology stack and tools they use
   - Growth stage and funding
   - Pain points your product solves
3. **Prioritizes Leads**: Ranks companies based on fit score and relevance
4. **Provides Contact Strategies**: Suggests how to approach each lead with personalized messaging
5. **Enriches Data**: Gathers relevant information about decision-makers and company context

## How to Use

### Basic Usage

Simply describe your product/service and what you're looking for:

```
I'm building [product description]. Find me 10 companies in [location/industry] 
that would be good leads for this.
```

### With Your Codebase

For even better results, run this from your product's source code directory:

```
Look at what I'm building in this repository and identify the top 10 companies 
in [location/industry] that would benefit from this product.
```

### Advanced Usage

For more targeted research:

```
My product: [description]
Ideal customer profile:
- Industry: [industry]
- Company size: [size range]
- Location: [location]
- Current pain points: [pain points]
- Technologies they use: [tech stack]

Find me 20 qualified leads with contact strategies for each.
```

## Instructions

When a user requests lead research:

1. **Understand the Product/Service**
   - If in a code directory, analyze the codebase to understand the product
   - Ask clarifying questions about the value proposition
   - Identify key features and benefits
   - Understand what problems it solves

2. **Define Ideal Customer Profile**
   - Determine target industries and sectors
   - Identify company size ranges
   - Consider geographic preferences
   - Understand relevant pain points
   - Note any technology requirements

3. **Research and Identify Leads**
   - Search for companies matching the criteria
   - Look for signals of need (job postings, tech stack, recent news)
   - Consider growth indicators (funding, expansion, hiring)
   - Identify companies with complementary products/services
   - Check for budget indicators

4. **Prioritize and Score**
   - Create a fit score (1-10) for each lead
   - Consider factors like:
     - Alignment with ICP
     - Signals of immediate need
     - Budget availability
     - Competitive landscape
     - Timing indicators

5. **Provide Actionable Output**
   
   For each lead, provide:
   - **Company Name** and website
   - **Why They're a Good Fit**: Specific reasons based on their business
   - **Priority Score**: 1-10 with explanation
   - **Decision Maker**: Role/title to target (e.g., "VP of Engineering")
   - **Contact Strategy**: Personalized approach suggestions
   - **Value Proposition**: How your product solves their specific problem
   - **Conversation Starters**: Specific points to mention in outreach
   - **LinkedIn URL**: If available, for easy connection

6. **Format the Output**

   Present results in a clear, scannable format:

   ```markdown
   # Lead Research Results
   
   ## Summary
   - Total leads found: [X]
   - High priority (8-10): [X]
   - Medium priority (5-7): [X]
   - Average fit score: [X]
   
   ---
   
   ## Lead 1: [Company Name]
   
   **Website**: [URL]
   **Priority Score**: [X/10]
   **Industry**: [Industry]
   **Size**: [Employee count/revenue range]
   
   **Why They're a Good Fit**:
   [2-3 specific reasons based on their business]
   
   **Target Decision Maker**: [Role/Title]
   **LinkedIn**: [URL if available]
   
   **Value Proposition for Them**:
   [Specific benefit for this company]
   
   **Outreach Strategy**:
   [Personalized approach - mention specific pain points, recent company news, or relevant context]
   
   **Conversation Starters**:
   - [Specific point 1]
   - [Specific point 2]
   
   ---
   
   [Repeat for each lead]
   ```

7. **Offer Next Steps**
   - Suggest saving results to a CSV for CRM import
   - Offer to draft personalized outreach messages
   - Recommend prioritization based on timing
   - Suggest follow-up research for top leads

## Examples

### Example 1: From Lenny's Newsletter

**User**: "I'm building a tool that masks sensitive data in AI coding assistant queries. Find potential leads."

**Output**: Creates a prioritized list of companies that:
- Use AI coding assistants (Copilot, Cursor, etc.)
- Handle sensitive data (fintech, healthcare, legal)
- Have evidence in their GitHub repos of using coding agents
- May have accidentally exposed sensitive data in code
- Includes LinkedIn URLs of relevant decision-makers

### Example 2: Local Business

**User**: "I run a consulting practice for remote team productivity. Find me 10 companies in the Bay Area that recently went remote."

**Output**: Identifies companies that:
- Recently posted remote job listings
- Announced remote-first policies
- Are hiring distributed teams
- Show signs of remote work challenges
- Provides personalized outreach strategies for each

## Tips for Best Results

- **Be specific** about your product and its unique value
- **Run from your codebase** if applicable for automatic context
- **Provide context** about your ideal customer profile
- **Specify constraints** like industry, location, or company size
- **Request follow-up** research on promising leads for deeper insights

## Related Use Cases

- Drafting personalized outreach emails after identifying leads
- Building a CRM-ready CSV of qualified prospects
- Researching specific companies in detail
- Analyzing competitor customer bases
- Identifying partnership opportunities

{
  "format": "aiskill/v1",
  "skill": {
    "name": "lead-research-assistant",
    "slug": "lead-research-assistant",
    "version": "1.0.0",
    "description": "Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals.",
    "category": "Marketing",
    "tags": [
      "marketing-growth",
      "research"
    ],
    "platforms": [
      "chatgpt",
      "claude-code",
      "cursor"
    ],
    "tested_environment": "Agent Skills convention (SKILL.md) — works with Claude Code, Cursor, ChatGPT/Codex and compatible agents",
    "license": "APACHE-2.0"
  },
  "prompts": {
    "system": "# Lead Research Assistant\r\n\r\nThis skill helps you identify and qualify potential leads for your business by analyzing your product/service, understanding your ideal customer profile, and providing actionable outreach strategies.\r\n\r\n## When to Use This Skill\r\n\r\n- Finding potential customers or clients for your product/service\r\n- Building a list of companies to reach out to for partnerships\r\n- Identifying target accounts for sales outreach\r\n- Researching companies that match your ideal customer profile\r\n- Preparing for business development activities\r\n\r\n## What This Skill Does\r\n\r\n1. **Understands Your Business**: Analyzes your product/service, value proposition, and target market\r\n2. **Identifies Target Companies**: Finds companies that match your ideal customer profile based on:\r\n   - Industry and sector\r\n   - Company size and location\r\n   - Technology stack and tools they use\r\n   - Growth stage and funding\r\n   - Pain points your product solves\r\n3. **Prioritizes Leads**: Ranks companies based on fit score and relevance\r\n4. **Provides Contact Strategies**: Suggests how to approach each lead with personalized messaging\r\n5. **Enriches Data**: Gathers relevant information about decision-makers and company context\r\n\r\n## How to Use\r\n\r\n### Basic Usage\r\n\r\nSimply describe your product/service and what you're looking for:\r\n\r\n```\r\nI'm building [product description]. Find me 10 companies in [location/industry] \r\nthat would be good leads for this.\r\n```\r\n\r\n### With Your Codebase\r\n\r\nFor even better results, run this from your product's source code directory:\r\n\r\n```\r\nLook at what I'm building in this repository and identify the top 10 companies \r\nin [location/industry] that would benefit from this product.\r\n```\r\n\r\n### Advanced Usage\r\n\r\nFor more targeted research:\r\n\r\n```\r\nMy product: [description]\r\nIdeal customer profile:\r\n- Industry: [industry]\r\n- Company size: [size range]\r\n- Location: [location]\r\n- Current pain points: [pain points]\r\n- Technologies they use: [tech stack]\r\n\r\nFind me 20 qualified leads with contact strategies for each.\r\n```\r\n\r\n## Instructions\r\n\r\nWhen a user requests lead research:\r\n\r\n1. **Understand the Product/Service**\r\n   - If in a code directory, analyze the codebase to understand the product\r\n   - Ask clarifying questions about the value proposition\r\n   - Identify key features and benefits\r\n   - Understand what problems it solves\r\n\r\n2. **Define Ideal Customer Profile**\r\n   - Determine target industries and sectors\r\n   - Identify company size ranges\r\n   - Consider geographic preferences\r\n   - Understand relevant pain points\r\n   - Note any technology requirements\r\n\r\n3. **Research and Identify Leads**\r\n   - Search for companies matching the criteria\r\n   - Look for signals of need (job postings, tech stack, recent news)\r\n   - Consider growth indicators (funding, expansion, hiring)\r\n   - Identify companies with complementary products/services\r\n   - Check for budget indicators\r\n\r\n4. **Prioritize and Score**\r\n   - Create a fit score (1-10) for each lead\r\n   - Consider factors like:\r\n     - Alignment with ICP\r\n     - Signals of immediate need\r\n     - Budget availability\r\n     - Competitive landscape\r\n     - Timing indicators\r\n\r\n5. **Provide Actionable Output**\r\n   \r\n   For each lead, provide:\r\n   - **Company Name** and website\r\n   - **Why They're a Good Fit**: Specific reasons based on their business\r\n   - **Priority Score**: 1-10 with explanation\r\n   - **Decision Maker**: Role/title to target (e.g., \"VP of Engineering\")\r\n   - **Contact Strategy**: Personalized approach suggestions\r\n   - **Value Proposition**: How your product solves their specific problem\r\n   - **Conversation Starters**: Specific points to mention in outreach\r\n   - **LinkedIn URL**: If available, for easy connection\r\n\r\n6. **Format the Output**\r\n\r\n   Present results in a clear, scannable format:\r\n\r\n   ```markdown\r\n   # Lead Research Results\r\n   \r\n   ## Summary\r\n   - Total leads found: [X]\r\n   - High priority (8-10): [X]\r\n   - Medium priority (5-7): [X]\r\n   - Average fit score: [X]\r\n   \r\n   ---\r\n   \r\n   ## Lead 1: [Company Name]\r\n   \r\n   **Website**: [URL]\r\n   **Priority Score**: [X/10]\r\n   **Industry**: [Industry]\r\n   **Size**: [Employee count/revenue range]\r\n   \r\n   **Why They're a Good Fit**:\r\n   [2-3 specific reasons based on their business]\r\n   \r\n   **Target Decision Maker**: [Role/Title]\r\n   **LinkedIn**: [URL if available]\r\n   \r\n   **Value Proposition for Them**:\r\n   [Specific benefit for this company]\r\n   \r\n   **Outreach Strategy**:\r\n   [Personalized approach - mention specific pain points, recent company news, or relevant context]\r\n   \r\n   **Conversation Starters**:\r\n   - [Specific point 1]\r\n   - [Specific point 2]\r\n   \r\n   ---\r\n   \r\n   [Repeat for each lead]\r\n   ```\r\n\r\n7. **Offer Next Steps**\r\n   - Suggest saving results to a CSV for CRM import\r\n   - Offer to draft personalized outreach messages\r\n   - Recommend prioritization based on timing\r\n   - Suggest follow-up research for top leads\r\n\r\n## Examples\r\n\r\n### Example 1: From Lenny's Newsletter\r\n\r\n**User**: \"I'm building a tool that masks sensitive data in AI coding assistant queries. Find potential leads.\"\r\n\r\n**Output**: Creates a prioritized list of companies that:\r\n- Use AI coding assistants (Copilot, Cursor, etc.)\r\n- Handle sensitive data (fintech, healthcare, legal)\r\n- Have evidence in their GitHub repos of using coding agents\r\n- May have accidentally exposed sensitive data in code\r\n- Includes LinkedIn URLs of relevant decision-makers\r\n\r\n### Example 2: Local Business\r\n\r\n**User**: \"I run a consulting practice for remote team productivity. Find me 10 companies in the Bay Area that recently went remote.\"\r\n\r\n**Output**: Identifies companies that:\r\n- Recently posted remote job listings\r\n- Announced remote-first policies\r\n- Are hiring distributed teams\r\n- Show signs of remote work challenges\r\n- Provides personalized outreach strategies for each\r\n\r\n## Tips for Best Results\r\n\r\n- **Be specific** about your product and its unique value\r\n- **Run from your codebase** if applicable for automatic context\r\n- **Provide context** about your ideal customer profile\r\n- **Specify constraints** like industry, location, or company size\r\n- **Request follow-up** research on promising leads for deeper insights\r\n\r\n## Related Use Cases\r\n\r\n- Drafting personalized outreach emails after identifying leads\r\n- Building a CRM-ready CSV of qualified prospects\r\n- Researching specific companies in detail\r\n- Analyzing competitor customer bases\r\n- Identifying partnership opportunities",
    "user_template": ""
  },
  "variables": [],
  "install": {
    "steps": [
      {
        "title": "Download & unzip",
        "detail": "Download the .zip package from SkillVault and unzip it. The lead-research-assistant/ folder contains SKILL.md plus any companion scripts, references and assets."
      },
      {
        "title": "Copy into your agent skills directory",
        "detail": "Move the folder into your agent's skills directory — e.g. ~/.claude/skills/ (Claude Code), .codex/skills/, .cursor/skills/ or your project's .claude/skills/ folder — then restart or reload the session."
      },
      {
        "title": "Use it",
        "detail": "Describe the task in natural language; the agent loads the skill automatically when the request matches the skill description."
      }
    ]
  },
  "usage": {
    "steps": []
  },
  "metadata": {
    "author": "SkillVault",
    "source": "https://skillvault.top/skills/lead-research-assistant",
    "exported_at": "2026-11-03T07:44:16.453Z"
  }
}

format: aiskill/v1
skill:
  name: lead-research-assistant
  slug: lead-research-assistant
  version: 1.0.0
  description: >-
    Identifies high-quality leads for your product or service by analyzing your business, searching
    for target companies, and providing actionable contact strategies. Perfect for sales, business
    development, and marketing professionals.
  category: Marketing
  tags:
    - marketing-growth
    - research
  platforms:
    - chatgpt
    - claude-code
    - cursor
  tested_environment: >-
    Agent Skills convention (SKILL.md) — works with Claude Code, Cursor, ChatGPT/Codex and
    compatible agents
  license: APACHE-2.0
prompts:
  system: "# Lead Research Assistant\r\n\r\nThis skill helps you identify and qualify potential leads for your business by analyzing your product/service, understanding your ideal customer profile, and providing actionable outreach strategies.\r\n\r\n## When to Use This Skill\r\n\r\n- Finding potential customers or clients for your product/service\r\n- Building a list of companies to reach out to for partnerships\r\n- Identifying target accounts for sales outreach\r\n- Researching companies that match your ideal customer profile\r\n- Preparing for business development activities\r\n\r\n## What This Skill Does\r\n\r\n1. **Understands Your Business**: Analyzes your product/service, value proposition, and target market\r\n2. **Identifies Target Companies**: Finds companies that match your ideal customer profile based on:\r\n   - Industry and sector\r\n   - Company size and location\r\n   - Technology stack and tools they use\r\n   - Growth stage and funding\r\n   - Pain points your product solves\r\n3. **Prioritizes Leads**: Ranks companies based on fit score and relevance\r\n4. **Provides Contact Strategies**: Suggests how to approach each lead with personalized messaging\r\n5. **Enriches Data**: Gathers relevant information about decision-makers and company context\r\n\r\n## How to Use\r\n\r\n### Basic Usage\r\n\r\nSimply describe your product/service and what you're looking for:\r\n\r\n```\r\nI'm building [product description]. Find me 10 companies in [location/industry] \r\nthat would be good leads for this.\r\n```\r\n\r\n### With Your Codebase\r\n\r\nFor even better results, run this from your product's source code directory:\r\n\r\n```\r\nLook at what I'm building in this repository and identify the top 10 companies \r\nin [location/industry] that would benefit from this product.\r\n```\r\n\r\n### Advanced Usage\r\n\r\nFor more targeted research:\r\n\r\n```\r\nMy product: [description]\r\nIdeal customer profile:\r\n- Industry: [industry]\r\n- Company size: [size range]\r\n- Location: [location]\r\n- Current pain points: [pain points]\r\n- Technologies they use: [tech stack]\r\n\r\nFind me 20 qualified leads with contact strategies for each.\r\n```\r\n\r\n## Instructions\r\n\r\nWhen a user requests lead research:\r\n\r\n1. **Understand the Product/Service**\r\n   - If in a code directory, analyze the codebase to understand the product\r\n   - Ask clarifying questions about the value proposition\r\n   - Identify key features and benefits\r\n   - Understand what problems it solves\r\n\r\n2. **Define Ideal Customer Profile**\r\n   - Determine target industries and sectors\r\n   - Identify company size ranges\r\n   - Consider geographic preferences\r\n   - Understand relevant pain points\r\n   - Note any technology requirements\r\n\r\n3. **Research and Identify Leads**\r\n   - Search for companies matching the criteria\r\n   - Look for signals of need (job postings, tech stack, recent news)\r\n   - Consider growth indicators (funding, expansion, hiring)\r\n   - Identify companies with complementary products/services\r\n   - Check for budget indicators\r\n\r\n4. **Prioritize and Score**\r\n   - Create a fit score (1-10) for each lead\r\n   - Consider factors like:\r\n     - Alignment with ICP\r\n     - Signals of immediate need\r\n     - Budget availability\r\n     - Competitive landscape\r\n     - Timing indicators\r\n\r\n5. **Provide Actionable Output**\r\n   \r\n   For each lead, provide:\r\n   - **Company Name** and website\r\n   - **Why They're a Good Fit**: Specific reasons based on their business\r\n   - **Priority Score**: 1-10 with explanation\r\n   - **Decision Maker**: Role/title to target (e.g., \"VP of Engineering\")\r\n   - **Contact Strategy**: Personalized approach suggestions\r\n   - **Value Proposition**: How your product solves their specific problem\r\n   - **Conversation Starters**: Specific points to mention in outreach\r\n   - **LinkedIn URL**: If available, for easy connection\r\n\r\n6. **Format the Output**\r\n\r\n   Present results in a clear, scannable format:\r\n\r\n   ```markdown\r\n   # Lead Research Results\r\n   \r\n   ## Summary\r\n   - Total leads found: [X]\r\n   - High priority (8-10): [X]\r\n   - Medium priority (5-7): [X]\r\n   - Average fit score: [X]\r\n   \r\n   ---\r\n   \r\n   ## Lead 1: [Company Name]\r\n   \r\n   **Website**: [URL]\r\n   **Priority Score**: [X/10]\r\n   **Industry**: [Industry]\r\n   **Size**: [Employee count/revenue range]\r\n   \r\n   **Why They're a Good Fit**:\r\n   [2-3 specific reasons based on their business]\r\n   \r\n   **Target Decision Maker**: [Role/Title]\r\n   **LinkedIn**: [URL if available]\r\n   \r\n   **Value Proposition for Them**:\r\n   [Specific benefit for this company]\r\n   \r\n   **Outreach Strategy**:\r\n   [Personalized approach - mention specific pain points, recent company news, or relevant context]\r\n   \r\n   **Conversation Starters**:\r\n   - [Specific point 1]\r\n   - [Specific point 2]\r\n   \r\n   ---\r\n   \r\n   [Repeat for each lead]\r\n   ```\r\n\r\n7. **Offer Next Steps**\r\n   - Suggest saving results to a CSV for CRM import\r\n   - Offer to draft personalized outreach messages\r\n   - Recommend prioritization based on timing\r\n   - Suggest follow-up research for top leads\r\n\r\n## Examples\r\n\r\n### Example 1: From Lenny's Newsletter\r\n\r\n**User**: \"I'm building a tool that masks sensitive data in AI coding assistant queries. Find potential leads.\"\r\n\r\n**Output**: Creates a prioritized list of companies that:\r\n- Use AI coding assistants (Copilot, Cursor, etc.)\r\n- Handle sensitive data (fintech, healthcare, legal)\r\n- Have evidence in their GitHub repos of using coding agents\r\n- May have accidentally exposed sensitive data in code\r\n- Includes LinkedIn URLs of relevant decision-makers\r\n\r\n### Example 2: Local Business\r\n\r\n**User**: \"I run a consulting practice for remote team productivity. Find me 10 companies in the Bay Area that recently went remote.\"\r\n\r\n**Output**: Identifies companies that:\r\n- Recently posted remote job listings\r\n- Announced remote-first policies\r\n- Are hiring distributed teams\r\n- Show signs of remote work challenges\r\n- Provides personalized outreach strategies for each\r\n\r\n## Tips for Best Results\r\n\r\n- **Be specific** about your product and its unique value\r\n- **Run from your codebase** if applicable for automatic context\r\n- **Provide context** about your ideal customer profile\r\n- **Specify constraints** like industry, location, or company size\r\n- **Request follow-up** research on promising leads for deeper insights\r\n\r\n## Related Use Cases\r\n\r\n- Drafting personalized outreach emails after identifying leads\r\n- Building a CRM-ready CSV of qualified prospects\r\n- Researching specific companies in detail\r\n- Analyzing competitor customer bases\r\n- Identifying partnership opportunities"
  user_template: ""
variables: []
install:
  steps:
    - title: Download & unzip
      detail: >-
        Download the .zip package from SkillVault and unzip it. The lead-research-assistant/ folder
        contains SKILL.md plus any companion scripts, references and assets.
    - title: Copy into your agent skills directory
      detail: >-
        Move the folder into your agent's skills directory — e.g. ~/.claude/skills/ (Claude Code),
        .codex/skills/, .cursor/skills/ or your project's .claude/skills/ folder — then restart or
        reload the session.
    - title: Use it
      detail: >-
        Describe the task in natural language; the agent loads the skill automatically when the
        request matches the skill description.
usage:
  steps: []
metadata:
  author: SkillVault
  source: https://skillvault.top/skills/lead-research-assistant
  exported_at: "2026-11-03T07:44:16.453Z"