competitive-ads-extractor

# Competitive Ads Extractor

This skill extracts your competitors' ads from ad libraries and analyzes what's working—the problems they're highlighting, use cases they're targeting, and copy/creative that's resonating.

## When to Use This Skill

- Researching competitor ad strategies
- Finding inspiration for your own ads
- Understanding market positioning
- Identifying successful ad patterns
- Analyzing messaging that works
- Discovering new use cases or pain points
- Planning ad campaigns with proven concepts

## What This Skill Does

1. **Extracts Ads**: Scrapes ads from Facebook Ad Library, LinkedIn, etc.
2. **Captures Screenshots**: Saves visual copies of all ads
3. **Analyzes Messaging**: Identifies problems, use cases, and value props
4. **Categorizes Ads**: Groups by theme, audience, or format
5. **Identifies Patterns**: Finds common successful approaches
6. **Provides Insights**: Explains why certain ads likely perform well

## How to Use

### Basic Extraction

```
Extract all current ads from [Competitor Name] on Facebook Ad Library
```

```
Scrape ads from [Company] and analyze their messaging
```

### Specific Analysis

```
Get all ads from [Competitor] focusing on their messaging 
about [specific problem]. What pain points are they highlighting?
```

### Competitive Set

```
Extract ads from these 5 competitors: [list]. 
Compare their approaches and tell me what's working.
```

### Specific Platform

```
Get LinkedIn ads from [Competitor] and analyze their 
B2B positioning strategy
```

## Example

**User**: "Extract ads from Notion on Facebook Ad Library and tell me what messaging is working for them."

**Process**:
```
Accessing Facebook Ad Library...
Searching for: Notion
Found: 23 active ads

Extracting screenshots...
[████████████████████] 100%

Saved to: competitor-ads/notion/
- ad-001-collaboration.png
- ad-002-productivity.png
- ad-003-templates.png
...

Analyzing messaging...
```

**Output**:
```
# Notion Ad Analysis

## Overview
- Total Ads: 23 active
- Primary Themes: Productivity (35%), Collaboration (30%), 
  Templates (20%), AI Features (15%)
- Ad Formats: Static images (60%), Video (40%)
- CTA Patterns: "Try for free", "Get started"

## Key Problems They're Highlighting

1. **Scattered Information** (8 ads)
   Copy: "Stop switching between 10 different tools"
   Why it works: Direct pain point many teams face

2. **Meeting Overload** (5 ads)
   Copy: "Replace unnecessary meetings with async updates"
   Why it works: Post-COVID remote work pain point

3. **Lost Documentation** (4 ads)
   Copy: "Never ask 'where is that doc?' again"
   Why it works: Universal workplace frustration

## Successful Creative Patterns

### Pattern 1: Before/After Split
- Shows chaotic tool landscape → Clean Notion workspace
- Used in 6 high-performing ads
- Visual metaphor is immediately clear

### Pattern 2: Feature Showcase
- GIF of actual product usage
- Shows specific feature in 5 seconds
- Used for new features (AI, templates)

### Pattern 3: Social Proof
- "Join 20M users" messaging
- Customer logos
- Used in 4 ads targeting enterprise

## Copy That's Working

Best Headlines:
1. "Your team's knowledge, finally in one place"
   → Benefit-focused, addresses pain directly
   
2. "The all-in-one workspace"
   → Clear positioning, broad appeal
   
3. "AI that actually helps you work"
   → Addresses AI skepticism, practical angle

Best Body Copy Patterns:
- Short sentences (under 10 words)
- Focus on outcomes not features
- Include specific numbers ("Cut meetings by 50%")

## Audience Targeting Insights

Based on ad variations:
- Startup founders: Solo productivity angle
- Team leads: Collaboration and alignment
- Enterprise: Security and compliance mentions
- Students: Free plan, templates, organization

## Recommendations for Your Ads

1. **Test the "tool sprawl" pain point**
   → Strong resonance based on their ad frequency

2. **Use product screenshots over abstract visuals**
   → All their top ads show actual UI

3. **Lead with the problem, not the solution**
   → "Tired of X?" performs better than "Introducing Y"

4. **Keep copy under 100 characters**
   → Their shortest ads seem most frequent

5. **Test before/after visual formats**
   → Proven pattern in their creative

## Files Saved
- All ads: ~/competitor-ads/notion/
- Analysis: ~/competitor-ads/notion/analysis.md
- Best performers: ~/competitor-ads/notion/top-10/
```

**Inspired by:** Sumant Subrahmanya's use case from Lenny's Newsletter

## What You Can Learn

### Messaging Analysis
- What problems they emphasize
- How they position against competition
- Value propositions that resonate
- Target audience segments

### Creative Patterns
- Visual styles that work
- Video vs. static image performance
- Color schemes and branding
- Layout patterns

### Copy Formulas
- Headline structures
- Call-to-action patterns
- Length and tone
- Emotional triggers

### Campaign Strategy
- Seasonal campaigns
- Product launch approaches
- Feature announcement tactics
- Retargeting patterns

## Best Practices

### Legal & Ethical
✓ Only use for research and inspiration
✓ Don't copy ads directly
✓ Respect intellectual property
✓ Use insights to inform original creative
✗ Don't plagiarize copy or steal designs

### Analysis Tips
1. **Look for patterns**: What themes repeat?
2. **Track over time**: Save ads monthly to see evolution
3. **Test hypotheses**: Adapt successful patterns for your brand
4. **Segment by audience**: Different messages for different targets
5. **Compare platforms**: LinkedIn vs Facebook messaging differs

## Advanced Features

### Trend Tracking
```
Compare [Competitor]'s ads from Q1 vs Q2. 
What messaging has changed?
```

### Multi-Competitor Analysis
```
Extract ads from [Company A], [Company B], [Company C]. 
What are the common patterns? Where do they differ?
```

### Industry Benchmarks
```
Show me ad patterns across the top 10 project management 
tools. What problems do they all focus on?
```

### Format Analysis
```
Analyze video ads vs static image ads from [Competitor]. 
Which gets more engagement? (if data available)
```

## Common Workflows

### Ad Campaign Planning
1. Extract competitor ads
2. Identify successful patterns
3. Note gaps in their messaging
4. Brainstorm unique angles
5. Draft test ad variations

### Positioning Research
1. Get ads from 5 competitors
2. Map their positioning
3. Find underserved angles
4. Develop differentiated messaging
5. Test against their approaches

### Creative Inspiration
1. Extract ads by theme
2. Analyze visual patterns
3. Note color and layout trends
4. Adapt successful patterns
5. Create original variations

## Tips for Success

1. **Regular Monitoring**: Check monthly for changes
2. **Broad Research**: Look at adjacent competitors too
3. **Save Everything**: Build a reference library
4. **Test Insights**: Run your own experiments
5. **Track Performance**: A/B test inspired concepts
6. **Stay Original**: Use for inspiration, not copying
7. **Multiple Platforms**: Compare Facebook, LinkedIn, TikTok, etc.

## Output Formats

- **Screenshots**: All ads saved as images
- **Analysis Report**: Markdown summary of insights
- **Spreadsheet**: CSV with ad copy, CTAs, themes
- **Presentation**: Visual deck of top performers
- **Pattern Library**: Categorized by approach

## Related Use Cases

- Writing better ad copy for your campaigns
- Understanding market positioning
- Finding content gaps in your messaging
- Discovering new use cases for your product
- Planning product marketing strategy
- Inspiring social media content

{
  "format": "aiskill/v1",
  "skill": {
    "name": "competitive-ads-extractor",
    "slug": "competitive-ads-extractor",
    "version": "1.0.0",
    "description": "Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.",
    "category": "Marketing",
    "tags": [
      "marketing-growth"
    ],
    "platforms": [
      "chatgpt",
      "claude-code",
      "cursor"
    ],
    "tested_environment": "Agent Skills convention (SKILL.md) — works with Claude Code, Cursor, ChatGPT/Codex and compatible agents",
    "license": "APACHE-2.0"
  },
  "prompts": {
    "system": "# Competitive Ads Extractor\r\n\r\nThis skill extracts your competitors' ads from ad libraries and analyzes what's working—the problems they're highlighting, use cases they're targeting, and copy/creative that's resonating.\r\n\r\n## When to Use This Skill\r\n\r\n- Researching competitor ad strategies\r\n- Finding inspiration for your own ads\r\n- Understanding market positioning\r\n- Identifying successful ad patterns\r\n- Analyzing messaging that works\r\n- Discovering new use cases or pain points\r\n- Planning ad campaigns with proven concepts\r\n\r\n## What This Skill Does\r\n\r\n1. **Extracts Ads**: Scrapes ads from Facebook Ad Library, LinkedIn, etc.\r\n2. **Captures Screenshots**: Saves visual copies of all ads\r\n3. **Analyzes Messaging**: Identifies problems, use cases, and value props\r\n4. **Categorizes Ads**: Groups by theme, audience, or format\r\n5. **Identifies Patterns**: Finds common successful approaches\r\n6. **Provides Insights**: Explains why certain ads likely perform well\r\n\r\n## How to Use\r\n\r\n### Basic Extraction\r\n\r\n```\r\nExtract all current ads from [Competitor Name] on Facebook Ad Library\r\n```\r\n\r\n```\r\nScrape ads from [Company] and analyze their messaging\r\n```\r\n\r\n### Specific Analysis\r\n\r\n```\r\nGet all ads from [Competitor] focusing on their messaging \r\nabout [specific problem]. What pain points are they highlighting?\r\n```\r\n\r\n### Competitive Set\r\n\r\n```\r\nExtract ads from these 5 competitors: [list]. \r\nCompare their approaches and tell me what's working.\r\n```\r\n\r\n### Specific Platform\r\n\r\n```\r\nGet LinkedIn ads from [Competitor] and analyze their \r\nB2B positioning strategy\r\n```\r\n\r\n## Example\r\n\r\n**User**: \"Extract ads from Notion on Facebook Ad Library and tell me what messaging is working for them.\"\r\n\r\n**Process**:\r\n```\r\nAccessing Facebook Ad Library...\r\nSearching for: Notion\r\nFound: 23 active ads\r\n\r\nExtracting screenshots...\r\n[████████████████████] 100%\r\n\r\nSaved to: competitor-ads/notion/\r\n- ad-001-collaboration.png\r\n- ad-002-productivity.png\r\n- ad-003-templates.png\r\n...\r\n\r\nAnalyzing messaging...\r\n```\r\n\r\n**Output**:\r\n```\r\n# Notion Ad Analysis\r\n\r\n## Overview\r\n- Total Ads: 23 active\r\n- Primary Themes: Productivity (35%), Collaboration (30%), \r\n  Templates (20%), AI Features (15%)\r\n- Ad Formats: Static images (60%), Video (40%)\r\n- CTA Patterns: \"Try for free\", \"Get started\"\r\n\r\n## Key Problems They're Highlighting\r\n\r\n1. **Scattered Information** (8 ads)\r\n   Copy: \"Stop switching between 10 different tools\"\r\n   Why it works: Direct pain point many teams face\r\n\r\n2. **Meeting Overload** (5 ads)\r\n   Copy: \"Replace unnecessary meetings with async updates\"\r\n   Why it works: Post-COVID remote work pain point\r\n\r\n3. **Lost Documentation** (4 ads)\r\n   Copy: \"Never ask 'where is that doc?' again\"\r\n   Why it works: Universal workplace frustration\r\n\r\n## Successful Creative Patterns\r\n\r\n### Pattern 1: Before/After Split\r\n- Shows chaotic tool landscape → Clean Notion workspace\r\n- Used in 6 high-performing ads\r\n- Visual metaphor is immediately clear\r\n\r\n### Pattern 2: Feature Showcase\r\n- GIF of actual product usage\r\n- Shows specific feature in 5 seconds\r\n- Used for new features (AI, templates)\r\n\r\n### Pattern 3: Social Proof\r\n- \"Join 20M users\" messaging\r\n- Customer logos\r\n- Used in 4 ads targeting enterprise\r\n\r\n## Copy That's Working\r\n\r\nBest Headlines:\r\n1. \"Your team's knowledge, finally in one place\"\r\n   → Benefit-focused, addresses pain directly\r\n   \r\n2. \"The all-in-one workspace\"\r\n   → Clear positioning, broad appeal\r\n   \r\n3. \"AI that actually helps you work\"\r\n   → Addresses AI skepticism, practical angle\r\n\r\nBest Body Copy Patterns:\r\n- Short sentences (under 10 words)\r\n- Focus on outcomes not features\r\n- Include specific numbers (\"Cut meetings by 50%\")\r\n\r\n## Audience Targeting Insights\r\n\r\nBased on ad variations:\r\n- Startup founders: Solo productivity angle\r\n- Team leads: Collaboration and alignment\r\n- Enterprise: Security and compliance mentions\r\n- Students: Free plan, templates, organization\r\n\r\n## Recommendations for Your Ads\r\n\r\n1. **Test the \"tool sprawl\" pain point**\r\n   → Strong resonance based on their ad frequency\r\n\r\n2. **Use product screenshots over abstract visuals**\r\n   → All their top ads show actual UI\r\n\r\n3. **Lead with the problem, not the solution**\r\n   → \"Tired of X?\" performs better than \"Introducing Y\"\r\n\r\n4. **Keep copy under 100 characters**\r\n   → Their shortest ads seem most frequent\r\n\r\n5. **Test before/after visual formats**\r\n   → Proven pattern in their creative\r\n\r\n## Files Saved\r\n- All ads: ~/competitor-ads/notion/\r\n- Analysis: ~/competitor-ads/notion/analysis.md\r\n- Best performers: ~/competitor-ads/notion/top-10/\r\n```\r\n\r\n**Inspired by:** Sumant Subrahmanya's use case from Lenny's Newsletter\r\n\r\n## What You Can Learn\r\n\r\n### Messaging Analysis\r\n- What problems they emphasize\r\n- How they position against competition\r\n- Value propositions that resonate\r\n- Target audience segments\r\n\r\n### Creative Patterns\r\n- Visual styles that work\r\n- Video vs. static image performance\r\n- Color schemes and branding\r\n- Layout patterns\r\n\r\n### Copy Formulas\r\n- Headline structures\r\n- Call-to-action patterns\r\n- Length and tone\r\n- Emotional triggers\r\n\r\n### Campaign Strategy\r\n- Seasonal campaigns\r\n- Product launch approaches\r\n- Feature announcement tactics\r\n- Retargeting patterns\r\n\r\n## Best Practices\r\n\r\n### Legal & Ethical\r\n✓ Only use for research and inspiration\r\n✓ Don't copy ads directly\r\n✓ Respect intellectual property\r\n✓ Use insights to inform original creative\r\n✗ Don't plagiarize copy or steal designs\r\n\r\n### Analysis Tips\r\n1. **Look for patterns**: What themes repeat?\r\n2. **Track over time**: Save ads monthly to see evolution\r\n3. **Test hypotheses**: Adapt successful patterns for your brand\r\n4. **Segment by audience**: Different messages for different targets\r\n5. **Compare platforms**: LinkedIn vs Facebook messaging differs\r\n\r\n## Advanced Features\r\n\r\n### Trend Tracking\r\n```\r\nCompare [Competitor]'s ads from Q1 vs Q2. \r\nWhat messaging has changed?\r\n```\r\n\r\n### Multi-Competitor Analysis\r\n```\r\nExtract ads from [Company A], [Company B], [Company C]. \r\nWhat are the common patterns? Where do they differ?\r\n```\r\n\r\n### Industry Benchmarks\r\n```\r\nShow me ad patterns across the top 10 project management \r\ntools. What problems do they all focus on?\r\n```\r\n\r\n### Format Analysis\r\n```\r\nAnalyze video ads vs static image ads from [Competitor]. \r\nWhich gets more engagement? (if data available)\r\n```\r\n\r\n## Common Workflows\r\n\r\n### Ad Campaign Planning\r\n1. Extract competitor ads\r\n2. Identify successful patterns\r\n3. Note gaps in their messaging\r\n4. Brainstorm unique angles\r\n5. Draft test ad variations\r\n\r\n### Positioning Research\r\n1. Get ads from 5 competitors\r\n2. Map their positioning\r\n3. Find underserved angles\r\n4. Develop differentiated messaging\r\n5. Test against their approaches\r\n\r\n### Creative Inspiration\r\n1. Extract ads by theme\r\n2. Analyze visual patterns\r\n3. Note color and layout trends\r\n4. Adapt successful patterns\r\n5. Create original variations\r\n\r\n## Tips for Success\r\n\r\n1. **Regular Monitoring**: Check monthly for changes\r\n2. **Broad Research**: Look at adjacent competitors too\r\n3. **Save Everything**: Build a reference library\r\n4. **Test Insights**: Run your own experiments\r\n5. **Track Performance**: A/B test inspired concepts\r\n6. **Stay Original**: Use for inspiration, not copying\r\n7. **Multiple Platforms**: Compare Facebook, LinkedIn, TikTok, etc.\r\n\r\n## Output Formats\r\n\r\n- **Screenshots**: All ads saved as images\r\n- **Analysis Report**: Markdown summary of insights\r\n- **Spreadsheet**: CSV with ad copy, CTAs, themes\r\n- **Presentation**: Visual deck of top performers\r\n- **Pattern Library**: Categorized by approach\r\n\r\n## Related Use Cases\r\n\r\n- Writing better ad copy for your campaigns\r\n- Understanding market positioning\r\n- Finding content gaps in your messaging\r\n- Discovering new use cases for your product\r\n- Planning product marketing strategy\r\n- Inspiring social media content",
    "user_template": ""
  },
  "variables": [],
  "install": {
    "steps": [
      {
        "title": "Download & unzip",
        "detail": "Download the .zip package from SkillVault and unzip it. The competitive-ads-extractor/ folder contains SKILL.md plus any companion scripts, references and assets."
      },
      {
        "title": "Copy into your agent skills directory",
        "detail": "Move the folder into your agent's skills directory — e.g. ~/.claude/skills/ (Claude Code), .codex/skills/, .cursor/skills/ or your project's .claude/skills/ folder — then restart or reload the session."
      },
      {
        "title": "Use it",
        "detail": "Describe the task in natural language; the agent loads the skill automatically when the request matches the skill description."
      }
    ]
  },
  "usage": {
    "steps": []
  },
  "metadata": {
    "author": "SkillVault",
    "source": "https://skillvault.top/skills/competitive-ads-extractor",
    "exported_at": "2026-11-03T07:44:02.398Z"
  }
}

format: aiskill/v1
skill:
  name: competitive-ads-extractor
  slug: competitive-ads-extractor
  version: 1.0.0
  description: >-
    Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to
    understand what messaging, problems, and creative approaches are working. Helps inspire and
    improve your own ad campaigns.
  category: Marketing
  tags:
    - marketing-growth
  platforms:
    - chatgpt
    - claude-code
    - cursor
  tested_environment: >-
    Agent Skills convention (SKILL.md) — works with Claude Code, Cursor, ChatGPT/Codex and
    compatible agents
  license: APACHE-2.0
prompts:
  system: "# Competitive Ads Extractor\r\n\r\nThis skill extracts your competitors' ads from ad libraries and analyzes what's working—the problems they're highlighting, use cases they're targeting, and copy/creative that's resonating.\r\n\r\n## When to Use This Skill\r\n\r\n- Researching competitor ad strategies\r\n- Finding inspiration for your own ads\r\n- Understanding market positioning\r\n- Identifying successful ad patterns\r\n- Analyzing messaging that works\r\n- Discovering new use cases or pain points\r\n- Planning ad campaigns with proven concepts\r\n\r\n## What This Skill Does\r\n\r\n1. **Extracts Ads**: Scrapes ads from Facebook Ad Library, LinkedIn, etc.\r\n2. **Captures Screenshots**: Saves visual copies of all ads\r\n3. **Analyzes Messaging**: Identifies problems, use cases, and value props\r\n4. **Categorizes Ads**: Groups by theme, audience, or format\r\n5. **Identifies Patterns**: Finds common successful approaches\r\n6. **Provides Insights**: Explains why certain ads likely perform well\r\n\r\n## How to Use\r\n\r\n### Basic Extraction\r\n\r\n```\r\nExtract all current ads from [Competitor Name] on Facebook Ad Library\r\n```\r\n\r\n```\r\nScrape ads from [Company] and analyze their messaging\r\n```\r\n\r\n### Specific Analysis\r\n\r\n```\r\nGet all ads from [Competitor] focusing on their messaging \r\nabout [specific problem]. What pain points are they highlighting?\r\n```\r\n\r\n### Competitive Set\r\n\r\n```\r\nExtract ads from these 5 competitors: [list]. \r\nCompare their approaches and tell me what's working.\r\n```\r\n\r\n### Specific Platform\r\n\r\n```\r\nGet LinkedIn ads from [Competitor] and analyze their \r\nB2B positioning strategy\r\n```\r\n\r\n## Example\r\n\r\n**User**: \"Extract ads from Notion on Facebook Ad Library and tell me what messaging is working for them.\"\r\n\r\n**Process**:\r\n```\r\nAccessing Facebook Ad Library...\r\nSearching for: Notion\r\nFound: 23 active ads\r\n\r\nExtracting screenshots...\r\n[████████████████████] 100%\r\n\r\nSaved to: competitor-ads/notion/\r\n- ad-001-collaboration.png\r\n- ad-002-productivity.png\r\n- ad-003-templates.png\r\n...\r\n\r\nAnalyzing messaging...\r\n```\r\n\r\n**Output**:\r\n```\r\n# Notion Ad Analysis\r\n\r\n## Overview\r\n- Total Ads: 23 active\r\n- Primary Themes: Productivity (35%), Collaboration (30%), \r\n  Templates (20%), AI Features (15%)\r\n- Ad Formats: Static images (60%), Video (40%)\r\n- CTA Patterns: \"Try for free\", \"Get started\"\r\n\r\n## Key Problems They're Highlighting\r\n\r\n1. **Scattered Information** (8 ads)\r\n   Copy: \"Stop switching between 10 different tools\"\r\n   Why it works: Direct pain point many teams face\r\n\r\n2. **Meeting Overload** (5 ads)\r\n   Copy: \"Replace unnecessary meetings with async updates\"\r\n   Why it works: Post-COVID remote work pain point\r\n\r\n3. **Lost Documentation** (4 ads)\r\n   Copy: \"Never ask 'where is that doc?' again\"\r\n   Why it works: Universal workplace frustration\r\n\r\n## Successful Creative Patterns\r\n\r\n### Pattern 1: Before/After Split\r\n- Shows chaotic tool landscape → Clean Notion workspace\r\n- Used in 6 high-performing ads\r\n- Visual metaphor is immediately clear\r\n\r\n### Pattern 2: Feature Showcase\r\n- GIF of actual product usage\r\n- Shows specific feature in 5 seconds\r\n- Used for new features (AI, templates)\r\n\r\n### Pattern 3: Social Proof\r\n- \"Join 20M users\" messaging\r\n- Customer logos\r\n- Used in 4 ads targeting enterprise\r\n\r\n## Copy That's Working\r\n\r\nBest Headlines:\r\n1. \"Your team's knowledge, finally in one place\"\r\n   → Benefit-focused, addresses pain directly\r\n   \r\n2. \"The all-in-one workspace\"\r\n   → Clear positioning, broad appeal\r\n   \r\n3. \"AI that actually helps you work\"\r\n   → Addresses AI skepticism, practical angle\r\n\r\nBest Body Copy Patterns:\r\n- Short sentences (under 10 words)\r\n- Focus on outcomes not features\r\n- Include specific numbers (\"Cut meetings by 50%\")\r\n\r\n## Audience Targeting Insights\r\n\r\nBased on ad variations:\r\n- Startup founders: Solo productivity angle\r\n- Team leads: Collaboration and alignment\r\n- Enterprise: Security and compliance mentions\r\n- Students: Free plan, templates, organization\r\n\r\n## Recommendations for Your Ads\r\n\r\n1. **Test the \"tool sprawl\" pain point**\r\n   → Strong resonance based on their ad frequency\r\n\r\n2. **Use product screenshots over abstract visuals**\r\n   → All their top ads show actual UI\r\n\r\n3. **Lead with the problem, not the solution**\r\n   → \"Tired of X?\" performs better than \"Introducing Y\"\r\n\r\n4. **Keep copy under 100 characters**\r\n   → Their shortest ads seem most frequent\r\n\r\n5. **Test before/after visual formats**\r\n   → Proven pattern in their creative\r\n\r\n## Files Saved\r\n- All ads: ~/competitor-ads/notion/\r\n- Analysis: ~/competitor-ads/notion/analysis.md\r\n- Best performers: ~/competitor-ads/notion/top-10/\r\n```\r\n\r\n**Inspired by:** Sumant Subrahmanya's use case from Lenny's Newsletter\r\n\r\n## What You Can Learn\r\n\r\n### Messaging Analysis\r\n- What problems they emphasize\r\n- How they position against competition\r\n- Value propositions that resonate\r\n- Target audience segments\r\n\r\n### Creative Patterns\r\n- Visual styles that work\r\n- Video vs. static image performance\r\n- Color schemes and branding\r\n- Layout patterns\r\n\r\n### Copy Formulas\r\n- Headline structures\r\n- Call-to-action patterns\r\n- Length and tone\r\n- Emotional triggers\r\n\r\n### Campaign Strategy\r\n- Seasonal campaigns\r\n- Product launch approaches\r\n- Feature announcement tactics\r\n- Retargeting patterns\r\n\r\n## Best Practices\r\n\r\n### Legal & Ethical\r\n✓ Only use for research and inspiration\r\n✓ Don't copy ads directly\r\n✓ Respect intellectual property\r\n✓ Use insights to inform original creative\r\n✗ Don't plagiarize copy or steal designs\r\n\r\n### Analysis Tips\r\n1. **Look for patterns**: What themes repeat?\r\n2. **Track over time**: Save ads monthly to see evolution\r\n3. **Test hypotheses**: Adapt successful patterns for your brand\r\n4. **Segment by audience**: Different messages for different targets\r\n5. **Compare platforms**: LinkedIn vs Facebook messaging differs\r\n\r\n## Advanced Features\r\n\r\n### Trend Tracking\r\n```\r\nCompare [Competitor]'s ads from Q1 vs Q2. \r\nWhat messaging has changed?\r\n```\r\n\r\n### Multi-Competitor Analysis\r\n```\r\nExtract ads from [Company A], [Company B], [Company C]. \r\nWhat are the common patterns? Where do they differ?\r\n```\r\n\r\n### Industry Benchmarks\r\n```\r\nShow me ad patterns across the top 10 project management \r\ntools. What problems do they all focus on?\r\n```\r\n\r\n### Format Analysis\r\n```\r\nAnalyze video ads vs static image ads from [Competitor]. \r\nWhich gets more engagement? (if data available)\r\n```\r\n\r\n## Common Workflows\r\n\r\n### Ad Campaign Planning\r\n1. Extract competitor ads\r\n2. Identify successful patterns\r\n3. Note gaps in their messaging\r\n4. Brainstorm unique angles\r\n5. Draft test ad variations\r\n\r\n### Positioning Research\r\n1. Get ads from 5 competitors\r\n2. Map their positioning\r\n3. Find underserved angles\r\n4. Develop differentiated messaging\r\n5. Test against their approaches\r\n\r\n### Creative Inspiration\r\n1. Extract ads by theme\r\n2. Analyze visual patterns\r\n3. Note color and layout trends\r\n4. Adapt successful patterns\r\n5. Create original variations\r\n\r\n## Tips for Success\r\n\r\n1. **Regular Monitoring**: Check monthly for changes\r\n2. **Broad Research**: Look at adjacent competitors too\r\n3. **Save Everything**: Build a reference library\r\n4. **Test Insights**: Run your own experiments\r\n5. **Track Performance**: A/B test inspired concepts\r\n6. **Stay Original**: Use for inspiration, not copying\r\n7. **Multiple Platforms**: Compare Facebook, LinkedIn, TikTok, etc.\r\n\r\n## Output Formats\r\n\r\n- **Screenshots**: All ads saved as images\r\n- **Analysis Report**: Markdown summary of insights\r\n- **Spreadsheet**: CSV with ad copy, CTAs, themes\r\n- **Presentation**: Visual deck of top performers\r\n- **Pattern Library**: Categorized by approach\r\n\r\n## Related Use Cases\r\n\r\n- Writing better ad copy for your campaigns\r\n- Understanding market positioning\r\n- Finding content gaps in your messaging\r\n- Discovering new use cases for your product\r\n- Planning product marketing strategy\r\n- Inspiring social media content"
  user_template: ""
variables: []
install:
  steps:
    - title: Download & unzip
      detail: >-
        Download the .zip package from SkillVault and unzip it. The competitive-ads-extractor/
        folder contains SKILL.md plus any companion scripts, references and assets.
    - title: Copy into your agent skills directory
      detail: >-
        Move the folder into your agent's skills directory — e.g. ~/.claude/skills/ (Claude Code),
        .codex/skills/, .cursor/skills/ or your project's .claude/skills/ folder — then restart or
        reload the session.
    - title: Use it
      detail: >-
        Describe the task in natural language; the agent loads the skill automatically when the
        request matches the skill description.
usage:
  steps: []
metadata:
  author: SkillVault
  source: https://skillvault.top/skills/competitive-ads-extractor
  exported_at: "2026-11-03T07:44:02.398Z"