marketing-strategy-pmm
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.
Overview
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.
Source: https://github.com/alirezarezvani/claude-skills · MIT · © 2025 Alireza Rezvani
System prompt
Preview redactedThe instruction block that defines the agent's role, rules and output format.
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████████████████████████████████████████████████████████████████User prompt template
Fill in the variables and send it to run the skill: {{variables}}
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████████████████████████████████████████████████████████████████Variables
| Name | Required | Description | Example |
|---|
Full skill configuration
Redacted previewThe standard .aiskill file in JSON and YAML.
{
"format": "aiskill/v1",
"skill": {
"name": "marketing-strategy-pmm",
"slug": "marketing-strategy-pmm",
"version": "1.0.0",
"description": "Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.",
"category": "Marketing",
"tags": [
"marketing-growth",
"research",
"growth"
],
"platforms": [
"chatgpt",
"claude-code",
"cursor"
],
"tested_environment": "Agent Skills convention (SKILL.md) — works with Claude Code, Cursor, ChatGPT/Codex and compatible agents",
"license": "MIT"
},
"prompts": {
"system": "████████████████████████████████████████████████████████████████████████████████████████████████",
"user_template": "██████████"
},
"variables": [],
"install": {
"steps": [
{
"title": "Download & unzip",
"detail": "Download the .zip package from SkillVault and unzip it. The marketing-strategy-pmm/ folder contains SKILL.md plus any companion scripts, references and assets."
},
{
"title": "Copy into your agent skills directory",
"detail": "Move the folder into your agent's skills directory — e.g. ~/.claude/skills/ (Claude Code), .codex/skills/, .cursor/skills/ or your project's .claude/skills/ folder — then restart or reload the session."
},
{
"title": "Use it",
"detail": "Describe the task in natural language; the agent loads the skill automatically when the request matches the skill description."
}
]
},
"usage": {
"steps": []
},
"metadata": {
"author": "SkillVault",
"source": "https://skillvault.top/skills/marketing-strategy-pmm",
"exported_at": "2026-11-03T07:45:19.006Z"
}
}format: aiskill/v1
skill:
name: marketing-strategy-pmm
slug: marketing-strategy-pmm
version: 1.0.0
description: >-
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product
launches. Use when the user asks about product positioning, go-to-market planning, competitive
analysis, target audience definition, ICP definition, market research, launch plans, or sales
enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch
playbooks, and international market entry. Produces deliverables including positioning
statements, battlecard documents, launch plans, and go-to-market strategies.
category: Marketing
tags:
- marketing-growth
- research
- growth
platforms:
- chatgpt
- claude-code
- cursor
tested_environment: >-
Agent Skills convention (SKILL.md) — works with Claude Code, Cursor, ChatGPT/Codex and
compatible agents
license: MIT
prompts:
system: ████████████████████████████████████████████████████████████████████████████████████████████████
user_template: ██████████
variables: []
install:
steps:
- title: Download & unzip
detail: >-
Download the .zip package from SkillVault and unzip it. The marketing-strategy-pmm/ folder
contains SKILL.md plus any companion scripts, references and assets.
- title: Copy into your agent skills directory
detail: >-
Move the folder into your agent's skills directory — e.g. ~/.claude/skills/ (Claude Code),
.codex/skills/, .cursor/skills/ or your project's .claude/skills/ folder — then restart or
reload the session.
- title: Use it
detail: >-
Describe the task in natural language; the agent loads the skill automatically when the
request matches the skill description.
usage:
steps: []
metadata:
author: SkillVault
source: https://skillvault.top/skills/marketing-strategy-pmm
exported_at: "2026-11-03T07:45:19.006Z"
Installation guide
- 1
Download & unzip
Download the .zip package from SkillVault and unzip it. The marketing-strategy-pmm/ folder contains SKILL.md plus any companion scripts, references and assets.
- 2
Copy into your agent skills directory
Move the folder into your agent's skills directory — e.g. ~/.claude/skills/ (Claude Code), .codex/skills/, .cursor/skills/ or your project's .claude/skills/ folder — then restart or reload the session.
- 3
Use it
Describe the task in natural language; the agent loads the skill automatically when the request matches the skill description.
How to use
Platform compatibility
ChatGPT GPTs
OpenAI
Paste the system prompt into the GPT "Instructions" field and keep the user template as your starter message.
Official docsClaude Code
Anthropic
Save the exported .aiskill JSON as a skill file in your project or paste the system prompt into CLAUDE.md / a slash-command markdown file.
Official docsCursor
Anysphere
Copy the system prompt into .cursor/rules/*.mdc (or Project Rules in Settings) and reference the user template in your agent prompts.
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